Santa Monica. For the dreamer who lives for salt air and golden hours. They’re effortlessly pulled together in linen and shades, moving at their own rhythm. This hat belongs to the person who feels most at home by the ocean - calm, grounded, and glowing with that easy West Coast energy.

Pier Pressure. For the playful spirit who thrives on boardwalk energy. They’re witty, social, and always ready with a sly smile. The type who snaps sunset pics on film, skates to late-night tacos, and doesn’t take life too seriously. This hat is a nod to their fun side - cheeky, confident, and in on the joke.

West Side. For the insider who reps their roots with pride. They’re laid-back but sharp, always knowing the best café, the hidden surf spot, or the quickest route down PCH. This hat is for someone who carries the “WESTSIDE” with them everywhere - cool, understated, and undeniably local.